Global Entrepreneurship

全球创业与创新

管理经济学

原   价:
608.75
售   价:
487.00
优惠
平台大促 低至8折优惠
发货周期:国外库房发货,通常付款后3-5周到货!
作      者
出  版 社
出版时间
2023年04月11日
装      帧
平装
ISBN
9781526494450
复制
页      码
520
语      种
英文
综合评分
暂无评分
我 要 买
- +
库存 30 本
  • 图书详情
  • 目次
  • 买家须知
  • 书评(0)
  • 权威书评(0)
图书简介
In a globalised world, entrepreneurial ventures and innovation projects today tend to function internationally across a range of different countries and regions in order to be successful. It is vital therefore for entrepreneurs, innovators and indeed all business professionals to be thinking and acting with a global mindset. This comprehensive textbook helps you to develop such a mindset by drawing on theory, research, examples and case studies. There is a strong focus on developing countries and emerging economies throughout the text given the centrality of these markets to successful business today. Dedicated chapters shine a unique spotlight on timely topics such as migration, immigration, ethnicity and digitalisation in relation to entrepreneurship. Case studies and examples are included from around the world and include small start-ups, SMEs and well-known international brands such as *, Dyson and Uber. Written in an accessible style for readers, there are additionally a wide range of learning features in each chapter including learning outcomes, summaries and discussion questions, alongside visual aids. This text is essential reading for university and college courses related to international entrepreneurship and global innovation. Sarika Pruthi is Associate Professor in the School of Global Innovation and Leadership at Lucas College and Graduate School of Business, San Jos
本书暂无推荐
本书暂无推荐
看了又看
  • 上一个
  • 下一个