图书简介
Innovation that is "breakthrough" is often difficult to achieve. Great ideas hide in places that are not obvious. They often first appear as bits and pieces of fragmented ideas rather than something fully revealed. In addition, the story behind chasing ideas is as elusive as the ideas themselves. Some say that breakthrough innovation is magical, unlearnable, or inborn. It is a wonderful fairy tale of inspiration. However, evidence does not fully support the "inspiration" hypothesis. A successful idea Chase is a combination of inspiration and disciplined hard work. These important ingredients cannot be separated, they work together to reveal something that is unseen by others. Artists, authors, musicians, as well as leaders of some of the most innovative organizations have mastered this approach. It is a skill that can be described, developed and managed. As described in this book, the story of innovation is built on seven key principles and a toolbox of supporting methods: Be Ambitious, Create Chemistry, Define Roles and Responsibilities, Build Trust, Lean on Data, Show Perseverance, and Embrace Sacrifice. This story is told through the experiences and examples of innovative organizations and extraordinary people that have combined the magic of inspiration with the muscle of discipline to achieve the impossible.Key FeaturesInnovation is often captured as an elusive and inspirational concept. This book defines the journey of Idea Chase as both inspiration and disciplined methods of working togetherAscertains that challenging frontier ahead is different. There are no more easy problems to solve and that more comprehensive approaches are needed to solve more difficult problemsDEI is a key component of innovation, it is woven into the fabric of this bookUseful tools and techniques are described in the book. The reader comes away with the "how" of innovation as well as the "what"This book is based on field research. It has theoretical and empirical underpinnings. It is not the author’s viewpoint. It is the viewpoint of rigorous research"First hand" account of breakthrough ideas and their transition into new products and services
Introduction: The Changing Frontier of Innovation; Seven Principles of Innovation; Be Ambitious; Create Chemistry; Define Roles and Responsibilities; Build Trust; Lean on Data; Show Perseverance; Embrace Sacrifice; Applying the Principles and Chasing the Idea
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