Sesame Street

芝麻街:跨国史

电影

原   价:
1181.25
售   价:
945.00
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作      者
出  版 社
出版时间
2023年06月21日
装      帧
精装
ISBN
9780197554159
复制
页      码
288
开      本
235x156mm
语      种
英文
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库存 30 本
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图书简介
Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sales strategies crafted to promote the show-and why they did not always work. Seeing the sales from the perspective of both the vendor and potential vendees, the book lays bare a cultural clash of international proportions rooted in divergent approaches to childhood, education, and television production that are still around today.
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