Weaving research trends and unique personal narrative, Pricing the Priceless is the first book to portray the full force of this unfolding new economic phenomenon as it gathers momentum in real places with real people. New forms of metrics, markets, insurance policies, bonds, and investment vehicles are being invented, tested, and applied--all confronting enshrined but fundamentally imbalanced and illogical financial presumptions. Why do we value our infinitely scarce freshwater so low that we are free to blast and contaminate it as we force it underground to release natural gas in the hydrofracking process, only to then burn the gas with scandalous energy inefficiency? Only pricing the priceless can resolve these destructive contradictions by shifting bookable financial value away from what is mostly extractive or exploitative and toward what is precious, vital, and irreplaceable. In turn, this redefines the essence of profit-and-loss and what underpins a reliable and worthwhile investment. Pricing the priceless captures financial recognition for what is otherwise never calculated in financial terms. Water meters only measure the cost of the water we use, not the value of having clean water in the first place, reflecting what goes out but not what goes in. But keeping water clean is a vital public service, surely an indicator of good governance and management. In turn, if capital markets reward coherent risk management and resource stewardship in higher credit ratings for public entities, then those entities can issue bonds or borrow long term against that value. In this sequence, pricing the priceless translates the natural capital of clean water into bankable collateral, as compared to short-term raw material, and extends measurable value today to immeasurable value tomorrow.

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