Digital Pricing Strategy

图书简介

Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers.Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

Table of Contents Introduction Section 1: Digital Pricing Chapter 1: The Essential Ingredient for More Effective Digital Pricing: Value, by John Porter Chapter 2: Publish Your Prices, by Kyle T. Westra Chapter 3: Dynamic Pricing Process: How to Transition from Fixed to Dynamic Pricing?, by Arnd Vomberg Chapter 4: Realizing Your Monetization Potential Needs Customer Value Management, by Mrinal (MG) Gurbaxani and Alex Smith Chapter 5: Measure and Quantify the Value of Your Digital Solution, by Stephan M. Liozu, PhD Section 2: Software and Subscription-Based Pricing Chapter 6: Price Increase for Discounted Customers in SaaS: Pricing Research Description and Success Story, by Maciej Wilczynski Chapter 7: SaaS Pricing: From Subscriptions to Usage-Based Pricing Models, by Andreas Hinterhuber Chapter 8: The Digital Pricing Framework: Best Practices in B2B Pricing and Offer Design, by Scott Miller Chapter 9: Tapping into the Subscriber Psychology with Good-Better-Best: Is There an Optimal Ratio Between Tiers?, by Gaurav Sonpar and Michael Mansard Chapter 10: Value-Based Pricing of Smart-Product-Service Offerings in the Manufacturing Industry, by Tobias Leiting, Calvin Rix, Regina Schrank, and Lennard Holst Chapter 11: Price Sensitivity Meter and Conjoint Analysis as Tools to Set Your Industrial Subscription Pricing, by Maciej Wilczynski and Matt Johnston Section 3: The Value and Pricing of Data Chapter 12: Overcoming Real-World Challenges in B2B Digital Pricing Transformation, by Lalit Wadhwa Chapter 13: Holistic Approach to Market Segmentation of Industrial Smart Services: What Is the True Value of Data?, by Luis Prato Chapter 14: Three Considerations for Data Monetization and Value Creation in the Digital Age, by Bill Schmarzo Chapter 15: The Economics of AI: How to Shift Data Projects from Cost to Revenue

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Digital Pricing Strategy 数字定价策略：从数字创新中获取价值 政治经济学

Digital Pricing Strategy

数字定价策略：从数字创新中获取价值
政治经济学