The Garment Economy

图书简介

This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.

Part I: Introductory chapters.- Chapter 1 Introduction to the Garment Economy.- Chapter 2 The History of Bedouin Clothing Made for Traditional Nomadic Lifestyle.- Chapter 3 The Garments Economy: An African Perspective.- Chapter 4 Indian Clothing: Its Evolution and Development.- Chapter 5 Jewish Entrepreneurial Patterns in Greece’s Clothing Industry, 1923–1940.- Part II: The Garment Business Today.- Chapter 6 Greenwashing in the Fashion Industry: Definitions, Consequences, and the Role of Digital Technologies in Enabling Consumers to Spot Greenwashing.- Chapter 7 Modest Fashion and Sustainability: Research Trends by Bibliometric and Content Analysis.- Chapter 8 The Evolution of the Applications of Influencers for Fashion Brands on Social Media.- Chapter 9 Re-use of Pre-loved Garments – Pain or Gain?.- Chapter 10 Sharing is Caring - the History of ’Sharing’ Re-interpreted.- Chapter 11 How to Promote and Communicate an Effective Green and Sustainable Communication: A Neuromarketing Study.- Chapter 12 The Influence of Sensory Marketing on Consumers with Different Characteristics Regarding Physical Store Shopping.- Part III: Business Models.- Chapter 13 Blue Ocean Strategy in the Fashion Textiles Business.- Chapter 14 Mass Customisation Business Model by Incorporating Web 3.0 Interactive Marketing Fashion E-Commerce Tools: A Study of the Unstitched Market.- Chapter 15 Managing the Digital Customer Experience (e-CRM) for the fashion Industry.- Chapter 16 Readymade Garment (RMG)Industry in Bangladesh with Computer Information Systems (CIS): Applications, Challenges and Suggestions.- Part IV: Toward the Future.- Chapter 17 Enhancing female clothing shopping experience by the use of the 3D Body scanning technology.- Chapter 18 Simulating the Synergistic Experiences of Customers in Showroom and Web-Rooming Retail Channels.- Chapter 19 Understanding the Application of AI-enabled chatbot in the Fashion Industry.- Chapter 20 The Opportunities

Trade Policy 买家须知

关于产品：
● 正版保障：本网站隶属于中国国际图书贸易集团公司，确保所有图书都是100%正版。
● 环保纸张：进口图书大多使用的都是环保轻型张，颜色偏黄，重量比较轻。
● 毛边版：即书翻页的地方，故意做成了参差不齐的样子，一般为精装版，更具收藏价值。
关于退换货：
由于预订产品的特殊性，采购订单正式发订后，买方不得无故取消全部或部分产品的订购。
由于进口图书的特殊性，发生以下情况的，请直接拒收货物，由快递返回：
● 外包装破损/发错货/少发货/图书外观破损/图书配件不全（例如：光盘等）
并请在工作日通过电话400-008-1110联系我们。
签收后，如发生以下情况，请在签收后的5个工作日内联系客服办理退换货：
● 缺页/错页/错印/脱线
关于发货时间：
一般情况下：
●【现货】下单后48小时内由北京（库房）发出快递。
●【预订】【预售】下单后国外发货，到货时间预计5-8周左右，店铺默认中通快递，如需顺丰快递邮费到付。
● 需要开具发票的客户，发货时间可能在上述基础上再延后1-2个工作日（紧急发票需求，请联系010-68433105/3213）；
● 如遇其他特殊原因，对发货时间有影响的，我们会第一时间在网站公告，敬请留意。
关于到货时间：
由于进口图书入境入库后，都是委托第三方快递发货，所以我们只能保证在规定时间内发出，但无法为您保证确切的到货时间。
● 主要城市一般2-4天
● 偏远地区一般4-7天
关于接听咨询电话的时间：
010-68433105/3213正常接听咨询电话的时间为：周一至周五上午8：30～下午5：00，周六、日及法定节假日休息，将无法接听来电，敬请谅解。
其它时间您也可以通过邮件联系我们：customer@readgo.cn,工作日会优先处理。
关于快递：
● 已付款订单：主要由中通、宅急送负责派送，订单进度查询请拨打010-68433105/3213。

The Garment Economy（Springer Texts in Business and Economics） 服装经济：解读历史、发展商业模式、利用数字技术 服装技术

The Garment Economy（Springer Texts in Business and Economics）

服装经济：解读历史、发展商业模式、利用数字技术
服装技术