Product Information Management:Theory and Practice(Management for Professionals)

商业经济学

原   价:
552.5
售   价:
442.00
优惠
平台大促 低至8折优惠
发货周期:预计8-10周发货
出  版 社
出版时间
2016年09月03日
装      帧
平装
ISBN
9783319380391
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页      码
179
开      本
9.21 x 6.14 x 0.42
语      种
英文
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库存 30 本
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图书简介
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.
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