图书简介
This book reflects on the growing appetite for plurality in management knowledge that addresses the problems important to business and society. Over the last three decades, India’s rapid economic growth has helped to make it a leading economy of the world. The social and cultural setting of India is unique because of its diversity, large population, and social and economic stratification. India is a living culture of more than three thousand years that simultaneously embraces traditional and contemporary beliefs and practices. From world trade to climate change to democratization, India’s actions have a global impact. Reviewing management literature in the Indian context, this book attempts explaining and addressing the problems important to business and society. This book has three primary aims: to identify and describe the insights from traditional culture of India relevant to management, to report on the Indian institutional dynamics and its reflection on management and to present pedagogical initiatives that integrate the wisdom of Indian culture and tradition with contemporary management knowledge. In light of these objectives, this book will be relevant to management scholars, educators, and practitioners, particularly in the areas of organizational behavior, human resource management, strategic management, marketing, entrepreneurship, and international management.
Chapter 1: In Search of Indian Management.- Chapter 2: Nature of Human Self, Role of Work and Place in Nature of Human Being: Indian Worldview and its Implications for Management Practices and Scholarship.- Chapter 3: Concepts in Indian Culture and Wisdom Traditions and Positive Organizational Processes and Scholarship.- Chapter 4: Indian Psychology for Personality Studies: Need, Challenges, and Future Directions.- Chapter 5: Karma-Yoga: The Indian Philosophy of Moral Development and Work Motivation.- Chapter 6: Understanding Self and Wellbeing based on Ayurveda – Implications for Indian Management.- Chapter 7: Psycho-social Analysis of Indian Mindset.- Chapter 8: Effective Organizational Leadership in the Indian Context.- Chapter 9: Unique Features of Indian Economic and Business System.- Chapter 10: Understanding Organizations and Business Ecosystems in India using Business Systems Framework.- Chapter 11: Social Entrepreneurship in India.- Chapter 12: Made in India: Business models for affordable healthcare.- Chapter 13: Societal Culture and Management Practices: Qualitative Studies of Culture of Business Organizations in India.- Chapter 14: Influence of Indian Culture on Marketing Communication and Practices in India.- Chapter 15: Innovative Practices in Management Education in India.- Chapter 16: Emergence of Indian Management: Cultural Ideals, Uniqueness, and Behavioural Manifestations.- Index.
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