Unlocking Hidden Potential:Strategic Transformation and Value Creation At Mandarin Orchard Singapore and Mandarin Gallery

释放隐藏的潜力:新加坡文华大酒店和文华购物廊的战略转型和价值创造

世界经济学

原   价:
661.25
售   价:
529.00
优惠
平台大促 低至8折优惠
发货周期:预计3-5周发货
出  版 社
出版时间
2019年12月03日
装      帧
精装
ISBN
9789811214530
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页      码
164
语      种
英文
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库存 30 本
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图书简介
Unlocking Hidden Potential: Strategic Transformation and Value Creation at Mandarin Orchard Singapore and Mandarin Gallery showcases the successful transformation of a major hospitality project, now called Mandarin Orchard Singapore and a niche shopping mall known as the Mandarin Gallery. Based on detailed discussions and in-depth interviews with senior management, the monograph provides valuable insights on the transformation journey, detailing key business practices and decisions that contributed to the rise of both assets from under-utilised investments into profitable and contemporary developments. Introducing the transformational change model, the book provides a chapter-by-chapter discussion of the broad drivers of change that contributed to the transformational change of both Mandarin Orchard Hotel and Gallery. Key Features: o Case study based on actual interviews with key management who were involved in the transformation. Rich qualitative and quantitative data that provide insights on the transformation of the property o Detailed literature review of concepts related to the drivers of the "Transformation change model". Discussion of how the model is applied to an actual case/company o Multiple perspectives and insights that can be used to understand themes related to management, family business, asset enhancement and strategic management etc.
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