图书简介
This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.
Section 1: Overview.Introduction - Asian Destinations: Perspectives on Planning, Management and Marketing Ying Wang, Aishath Shakeela, Anna Kwek, Catheryn Khoo-Lattimore.-Section 2: Tourism Planning in Asian Destinations.Chapter 1. Power and politics in tourism policy and planning in the Philippines (Edieser Dela Santa).-Chapter 2 Tourism Circuit Planning for Sub-national Tourism Development in the Philippines (Ramon Benedicto A. Alampay, Miguela M. Mena, and Victoria H. Villegas).-Chapter 3 Nature-based tourism in a city destination: balancing planning with sustainability (Tony S. M. Tse, Bruce Prideaux, and Winnie K. L. Chui).-Chapter 4 Participatory Planning and Tourism Development in the Maldives: A Prerequisite of Sustainability? (Aishath Shakeela, David Weaver).-Section 3: Managing Asian Destinations.Chapter 5 Managing UNESCO World Heritage in Vietnam: Visitor Evaluation of Heritage Mission and Management of Trang An Landscape Complex (Huong T. Bui, Tuan-Anh Le, Phuong-Dung Ngo).-Chapter 6 Against the flow: Challenges in tourism development for a small border town in Thailand (C Yodsuwan, P Pianluprasidh, and K Butcher).-Chapter 7 Temples, Tuk Tuks and Orphanages: A contemporary examination of tourism development, management and community-based tourism in Cambodia (Simon Pawson, Scott Richardson, and Paul D?Arcy).-Chapter 8 What Tourism Can Do: The Fall of Pastoral Manali Resort in the Kulu Valley of the Indian Himalayas (Tej Vir Singh, Masood A. Naqvi and Gaitree (Vanessa) Gowreesunkar).-Chapter 9 Refocusing sustainable tourism: Poverty alleviation in iconic World Heritage destinations in South East Asia (Robyn Bushell).-Chapter 10 Sharing Tourism Economy among Millennials: The Case of Seoul.-Section 4: Marketing Asian Destinations and Experiences.Chapter 11 Creating the City Destination of the Future ? the Case of Smart Seoul (Ulrike Gretzel, Jeyeon Ham, and Chulmo Koo).-Chapter 12 Media discourse on big data and tourism attractions in China (Mingming Cheng).-Chapter 13 River Tourism in China (Ralf Buckley, Travis Winn, Weiyi Li, and Peter Winn).-Chapter 14 Factors affecting how young hosts welcome tourists; an Asian case study (Mao-Ying Wu and Philip Pearce).-Chapter 15 Cultural Heritage Tourism through the Lens of Youth: the Case of Thai Youth Visitors to Ayutthaya Historical Park, Thailand (Siwasak Pansukkum and Jason R. Swanson).
Trade Policy 买家须知
- 关于产品：
- ● 正版保障：本网站隶属于中国国际图书贸易集团公司，确保所有图书都是100%正版。
- ● 环保纸张：进口图书大多使用的都是环保轻型张，颜色偏黄，重量比较轻。
- ● 毛边版：即书翻页的地方，故意做成了参差不齐的样子，一般为精装版，更具收藏价值。
关于退换货：- 由于预订产品的特殊性，采购订单正式发订后，买方不得无故取消全部或部分产品的订购。
- 由于进口图书的特殊性，发生以下情况的，请直接拒收货物，由快递返回：
- ● 外包装破损/发错货/少发货/图书外观破损/图书配件不全（例如：光盘等）
并请在工作日通过电话400-008-1110联系我们。
- 签收后，如发生以下情况，请在签收后的5个工作日内联系客服办理退换货：
- ● 缺页/错页/错印/脱线
关于发货时间：- 一般情况下：
- ●【现货】 下单后48小时内由北京（库房）发出快递。
- ●【预订】【预售】下单后国外发货，到货时间预计5-8周左右，店铺默认中通快递，如需顺丰快递邮费到付。
- ● 需要开具发票的客户，发货时间可能在上述基础上再延后1-2个工作日（紧急发票需求，请联系010-68433105/3213）；
- ● 如遇其他特殊原因，对发货时间有影响的，我们会第一时间在网站公告，敬请留意。
关于到货时间：- 由于进口图书入境入库后，都是委托第三方快递发货，所以我们只能保证在规定时间内发出，但无法为您保证确切的到货时间。
- ● 主要城市一般2-4天
- ● 偏远地区一般4-7天
关于接听咨询电话的时间：- 010-68433105/3213正常接听咨询电话的时间为：周一至周五上午8：30～下午5：00，周六、日及法定节假日休息，将无法接听来电，敬请谅解。
- 其它时间您也可以通过邮件联系我们：customer@readgo.cn,工作日会优先处理。
关于快递：- ● 已付款订单：主要由中通、宅急送负责派送，订单进度查询请拨打010-68433105/3213。
本书暂无推荐
本书暂无推荐
