图书简介
This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich knowledge on contemporary business strategies towards automation and digitization process in manufacturing, services, and marketing organizations. The discussions across the chapters contemplate developing new visions and business perspectives to match with the changing priorities of industries in the emerging markets.
Chapter 1 Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass Rajagopal Part I Industry and Technology Management Chapter 2 Validation and Modelling of Drivers and Barriers for Multivendor ATM Technology in India from the Perspectives of Banks Jyotiranjan Hota and Saboohi Nasim Chapter 3 Leveraging Technology for Shared Services Transformation MVN Naga Lakshmi, YVN Sai Sricharan, and T. Vijayakumar Chapter 4 Coal Sourcing Options for Captive Power Plants of Aluminum Smelters in India: Issues and Challenges Srikanta Kumar Naik and Ranjit Roy Ghatak Part II Corporate Financial Management Chapter 5 Managing microfinance institutions: Analyzing how relationships influence entrepreneurial behavior Fernando A. Moya-Davila and Ananya Rajagopal Chapter 6 Directing Institutional Capital to India’s Renewable Energy Sector Labanya Prakash Jena and Chavi Meattle Chapter 7 Risk Management in Emerging Markets in Post 2007-2009 Financial Crisis: Robust Algorithms and Optimization Techniques under Extreme Events Market Scenarios Mazin A. M. Al Janabi Part III Human Resources Management Chapter 8 Stakeholder influence on decision-making: From e-movements (#metoo) to corporate social responsibility policy Andree Marie Lopez-Fernandez Chapter 9 Direct and interactive effects of perceived organizational support and positive reciprocity beliefs on organizational identification: An empirical study Bindu Chhabra Chapter 10 Human Resources as Business Value Creator: Business Philosophy Revisited Deepak Sharma Part IV Macro-Economic and Social Factors Chapter 11 Impact of Foreign Direct Investment on GDP Growth Rate in India: Analysis of the New Millennium Pooja Gupta, Vikku Aggarwal, Karan Champaneri, and Kritika Narayan Chapter 12 Macroeconomic Variables Affecting External Commercial Borrowings: An Investigation Pooja Misra and Jagdish Shettigar Chapter 13 Classroom 4.0: Understanding the New Battleground Rohit Vishal Kumar Chapter 14 Values Based Control in Land Acquisition for Infrastructure Projects Suresh Mony and Narayani Ramachandran Part V Marketing Management and Enterprise Efficiency Chapter 15 Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment Ananya Rajagopal Chapter 16 Testing the Moderation Effects on Gartner’s Customer Relationship Management Practices and Customer Acquisition Subhasish Das, Manit Mishra, and Prasanta Kumar Mohanty Chapter 17 Effectuation and causation approaches in entrepreneurial marketing: A set-theoretical model Pavel Reyes-Mercado and Rajeev Verma Chapter 18 Competency Evaluation for Social Media Usage: A Comparative Study of Male and Female Sourabh Sharma and Megha Sharma Chapter 19 Effect of Computer Efficacy, Motivation and User Satisfaction on Continuance Intention of E-Training System Shalini Garg and Shipra Sharma Chapter 20 Impact of Culture, Community, Communications and Leadership on Social Enterprises Effectiveness in Africa Satyendra Singh, Kamel Fantazy, Darina Saxunova, and Peter M. Lewa Index
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