When Sport Meets Business:Capabilities, Challenges, Critiques

图书简介

As sport has become increasingly commercialised in recent years and developed into the major global industry we witness today, it is essential for all sport students to understand the role of business and commerce in professional sports and engage with the critical issues this presents. This new interdisciplinary reader provides students with broad coverage of the social, political, economic and environmental impacts that occur ‘when sport meets business’, through a wide range of chapter topics including corruption and match fixing, rights deals, sports merchandise, staging major sporting events, marketing, sponsorships, branding and the role of social media. This breadth and depth enables sport students to broadly and critically engage with the book’s topic and give consideration to the competitive market-based environment that will greet them in employment following their sport studies. The text takes a distinctly European approach by focussing on European sports, case studies, scholarly research and policy. It is therefore extra relevant and relatable for students studying sport in a European or Commonwealth country. The reader can be used across a variety of modules relating sport to society, media, business and management and is indispensable reading for anyone trying to understand what happens ‘when sport meets business’.

SECTION A: THE NEW SPORT ENVIRONMENT \\ Chapter 1: When Sport Meets Business: A Brief IntroductionRasmus K. Storm, Ulrik Wagner and Klaus Nielsen \\ Chapter 2: The Expansion of the Sport Goods IndustryAnna Gerke and Maureen Benson-Rea \\ Chapter 3: When Globalisation and Migration Meet National and Local Talent DevelopmentSine Agergaard \\ Chapter 4: Commodification and Commercialization of Elite AthletesJohannes Orlowski, Manuel Herter and Pamela Wicker \\ Chapter 5: The Business of RunningKoen Breedweld and Jeroen Scheerder \\ Chapter 6: The Growth of Commercial SponsorshipUlrik Wagner and Thorsten Dum \\ SECTION B: SPORT MARKETING AND MEDIA \\ Chapter 7: The Battle for Media Rights in European Club FootballHarry Arne Solberg \\ Chapter 8: Ambush Marketing in SportSimon Chadwick, Nicholas Burton and Cheri Bradish \\ Chapter 9: Sport, Social Media and Online CommunitiesBastian Popp and Herbert Woratschek \\ Chapter 10: Corporate Social Responsibility in SportMathieu Djaballah \\ SECTION C: SPORT AND FINANCE \\ Chaper 11: Profits, Championships and Budget Constraints in European ProSportKlaus Nielsen and Rasmus K. Storm \\ Chapter 12: Financial Fair Play in European FootballJan Pieper \\ Chapter 13: Corruption and the Governance of SportArnout Geeraert and Jens Sejer Andersen \\ SECTION D: SPORTING EVENTS \\ Chapter 14: Sustainable Urban Legacies of Hosting the Olympic GamesLarissa Davies \\ Chapter 15: The Cost of Hosting International Sports EventsWladimir Andreff

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When Sport Meets Business:Capabilities, Challenges, Critiques 当体育运动遇到商业：学生文本 体育史

When Sport Meets Business:Capabilities, Challenges, Critiques

当体育运动遇到商业：学生文本
体育史