The Political Speechwriter’s Companion:A Guide for Writers and Speakers

政治演讲稿撰写辅导书:作家和演讲者指南

普通语言学

原   价:
586.25
售   价:
469.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
出  版 社
出版时间
2019年09月20日
装      帧
平装
ISBN
9781506387741
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页      码
536
开      本
22.9 x 15.2 x 2.8 cm
语      种
英文
版      次
2nd ed.
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图书简介
The Political Speechwriter’s Companion guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
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