Events Management:Principles and Practice

图书简介

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics. International case studies covering all manner of events are used throughout and include: • The impact of the London 2012 and Rio 2016 Olympic Games • Van Gogh Augmented Reality in Nuenen • Sands EXPO and Convention Center, Las Vegas • Glastonbury Music Festival • Lame Horse Night Club, Russia • The Leeds Caribbean Festival Suitable for Events Management students at Undergraduate and Postgraduate level.

PART ONE: EVENTS CONCEPTS AND MANAGEMENT \\ Chapter 1: Introduction to Events Management \\ Chapter 2: Events Destinations and Management \\ Chapter 3: Event Entrepreneurship \\ Chapter 4: Human Resource Management \\ PART TWO: EVENTS FINANCE AND LAW \\ Chapter 5: Financial Management in the Events Industry \\ Chapter 6: Costing, Pricing and Capital in Events Industry \\ Chapter 7: Project Management and Financing \\ Chapter 8: Legal, Security, Safety and Risk Management \\ PART THREE: EVENTS MARKETING AND MEDIA \\ Chapter 9: Event Sponsorship \\ Chapter 10: Marketing Process, Communications and Public Relations \\ Chapter 11: Brand Co-creation and Social Media \\ Chapter 12: New Multimedia Technology for Events Organizers \\ PART FOUR: EVENTS PREPARATION AND OPERATION \\ Chapter 13: Events Assessing, Planning and Monitoring \\ Chapter 14: Event Logistics \\ Chapter 15: Event Production, Design and Lighting \\ Chapter 16: Crowd Control and Crowd Dynamic \\ PART FIVE: EVENTS TRENDS AND ISSUES \\ Chapter 17: Expos, Conferences and Conventions \\ Chapter 18: Sustainable Festivals and Events \\ Chapter 19: Long-Term Legacy and Impacts \\ Chapter 20: The Future of the Events Industry

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Events Management:Principles and Practice 事件管理：原则与实践 第三版 旅游经济学

Events Management:Principles and Practice

事件管理：原则与实践第三版
旅游经济学