Global Companies, Local Innovations:Why the Engineering Aspects of Innovation Making Require Co-location(Economic Geography Series)

全球性公司,本土化创新:为什么创新工程和技术方面需要地理临近性

经济史

原   价:
1916.25
售   价:
1533.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2012年09月28日
装      帧
精装
ISBN
9781409421467
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页      码
180
开      本
234x156mm
语      种
英文
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图书简介
Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales, through case studies of produce development by three global players: Toyota, Sony, and Canon. Providing an in-depth investigation of the engineering and technical aspects of innovation making, this book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing.
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