Hey Whipple, Squeeze This:The Classic Guide to Creating Great Ads, 5th Edition

文案发烧:创造优秀广告经典指南 第5版

政治经济学

原   价:
168.75
售   价:
135.00
优惠
平台大促 低至8折优惠
作      者
出  版 社
出版时间
2016年01月22日
装      帧
平装
ISBN
9781119164005
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页      码
448
语      种
英文
版      次
5th ed.
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图书简介
Hey Whipple, Squeeze This: A Guide To Great Advertising is a classic bestseller in the field, and has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students of the craft now need additional information in order to ply their craft in the digital world. This new fifth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print and outdoor ads. Creativity is still king. The lessons about writing and art direction contained in four previous editions of Whipple are still relevant. But this new edition contains important new chapters and updates that bring Whipple firmly into the new digital world. This new edition is updated for the digital age to include new material, covering topics such as: The Supreme Importance of Authenticity: Figuring out how to say it believably The Virtues of Simplicity: Figuring out how to say it quickly Why is the Bad Guy always more Interesting?: Leveraging conflict for faster idea building Storytelling Platforms: Creating ideas that create ideas
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